You Saw The New Budweiser Ice Cold Ad Right?

It’s the beautifully-made Irish lager commercial that involves no Irish people.

Shot on location in Cape Town, South Africa, directed by English ad viral maestro James Rouse and fronted by US bearded hipster ‘weather man’ Scott Campbell, it premiered last night during the Champions League.

But what does it mean?

“It means that the hotter the day, the less you pay for a pint of Budweiser Ice Cold.”

In brief?

…the hotter the day, the less you pay.”

And?

If the temperature goes over 20°C, you get a free pint.

The catch?

Only available to people  who download the ‘Budweiser Ice Cold Index’ mobile app. They will receive €2 off at “participating Index bars” when it’s 18°C or 19°C, and a €1 mobile voucher when it’s 16°C or 17°C.”

Ah.

“And the offer is limited to one free or money-off voucher per day, depending on the weather. According to Diageo, which distributes Budweiser in Ireland, there will also be a limit of four vouchers per week.”

Why?

“This is in line with Budweiser’s strict adherence to the promotion of responsible drinking.”

Gotcha.

10 thoughts on “You Saw The New Budweiser Ice Cold Ad Right?”

  1. Man, that word “Hipster” just gets flung around here, doesn’t it?
    It’s the beard and skinny tie, right?
    How about “Well dressed, young man”?
    :)

  3. They can’t even give their shitty piss away.

    Only ignorant knackers drink bud.

    Very few ignorant knackers have smart phones.

    This campaign is an epic fail already.

  4. Riddled with terms and conditions no doubt. The temperature probably has to remain consistently at a level for over fours hours in one day. Which is very unlikely.

    Anyway, Bud is piss-water for people with no minds.

  5. Stay well away from this app!!
    Firstly it doesn’t work…getting an average review of 2 out of 5 on the app store…
    The age validator doesn’t work – put my age in as 26 – says I’m too young
    The pub finder doesn’t work – how are you supposed to know where to redeem codes
    Then the temperature gauge is recording the current temperature 1 to 2 degrees lower than other weather apps.
    It crashes and is extremely slow.
    If it saves you 1 euro all summer I’d be surprised. And will obviously cost people more than the usual zero euro they would usual spend on bud ice!

  6. Honestly, you need ‘ice cold’ beer to ‘cool off’ in 20 centigrade?
    20 is jacket weather…

  7. @funzeye

    Before downloading it states no pubs have been added to pub finder yet.
    Also you will get the redeem codes from the bartender.
    Its a great promotion hopefully the temp. they give is correct.

  8. Ah here, t’would need to be in the high 30s and after an endurance climb to the top of some miserable holy temperate mountain for me to go to all that trouble for a Bud.

    At any price.