PETA And The Ethical Treatment Of Women


The controversial new BWVAKTBOOM ad from PETA (People For The Ethical Treatment Of Animals).

The whole ‘tantric pornstar roughing up the girlfriend’ tack probably sounded ‘challenging and zeitgeisty’ at the agency pitch.

The same agency is probably even now trumpeting the fact that the ad has gone viral, citing the benefits of mass exposure and brand awareness.

PETA’s ‘Boyfriend Went Vegan’ ad features young woman who appears to have been abused (NY Daily News)