Liking-Isnt-Helping-01-634x419 Liking-Isnt-Helping-02-634x417 Liking-Isnt-Helping-03-634x419‘Liking Isn’t Helping’ – a powerful ad campaign for Crisis Relief Singapore mocking the guilt-assuaging cult of the Facebook ‘Like’ and suggesting that people who really care should volunteer to help instead.

The thumbs in these genuine press images of pain and loss are thankfully ‘shopped in.

22words/copyranter