It’s Official



“We couldn’t work out if we should use the word Mam, Mum, Mom or Ma to promote our Mother’s Day campaign, so we decided to ask the people of Ireland. What started out as a bit of fun ended up giving us some pretty interesting insights in to Irish people’s relationships with their mothers”

Lulu O’Sullivan, Founder of Gifts Direct


The online survey ran from March  14 -19.

Thanks Ross O’Mullane

63 thoughts on “It’s Official

  1. Rapscallion

    Oh, someone please get Samuel Jackson to say the line: ‘Enough is enough! I have had it with these mamfecking snakes on this mamfecking plane!’

    1. sochill

      Mom is a favourite of the Nickelodeon generation. Predominantly Dublin. More specifically the D4, D6 and SoCoDu regions. Generally aged <25

    2. Stop the Socialist Party - Atlas

      D4 females, predominantly.

      As far as I’m concerned it’s objectively wrong and ought to be a mortal sin.

    3. I, Scooperman

      My wife call’s her mother mom. It’s one of the many things about her that irritates me.

    4. rmc

      I call her Mom, I’m a 27 year old Kerry person. All the other ones sound weird. Like “Mammy”, seriously?!

      1. andyourpointiswhatexactly

        ‘Like “Mammy”, seriously?!’
        What in the name of heck is that sentence? No wonder you call your Mum Mom.

        1. rmc

          It must be difficult to comprehend anything if you read all sentences in a comment completely independently of the other sentences

    5. Banned of Whorses, formerly Baggins, Diddy, Bag Of Diddies

      Anyone who says Mom should be left adrift in the Atlantic on a blow up chair

  2. Ayr

    Why do newspapers / media etc. persist in using ‘Mum’ in headlines etc. I don’t know a single person who ever referred to their Mam / Ma / Mammy as ‘Mum’.

    1. andyourpointiswhatexactly

      What now? I would be the opposite. I don’t know many people who’d call their Mum Mam/Mammy/Ma.
      SO NOW SO.

    2. missred

      “I don’t know a single person who ever referred to their Mam / Ma / Mammy as ‘Mum’.”

      You need to get out of your one-horse town so.

  3. Diddy

    Alot of culchies says Mom.
    Posh Dubs or prods say Mum
    Most dubs say Ma or Mam when being more formal.
    That is all

  4. dodocodo

    No Irish person calls their Mother, Mum/Mom. Mainly west-brits, people with culture cringe, or america wannabes.

    1. andyourpointiswhatexactly

      Interesting. I must find my passport, burn it and re-evaluate my ENTIRE LIFE, thanks to your post.

      1. dodocodo

        I would, allowing yourself to randomly pick up some US/UK vernacular is unheard of, unless you’re one of the above. You need to only surround yourself in Irish culture. That’ll learn ya.

        1. andyourpointiswhatexactly

          Right so. That’s a week of watching The Voice of Ireland for me.
          Sick vocals, man. SICK VOCALS.

    2. missred

      I am not a west brit, a “prod”, an america wannabe or any such tripe and I use Mum. Or Mama occasionally.

      HATE the contrived use of “mom”, I cringe when I hear it.

      What the hell is “culture cringe”?

  5. MrMe

    Its Mum or first name basis for me (mostly first name as calling a 70+ year old Mum now sounds a bit strange

    My Dad and all his family called his mother ‘Mud’ or ‘Mudd’ not sure of the spelling but you get the idea

    1. andyourpointiswhatexactly

      Really? I’d find it odd to suddenly start calling my Mum by her first name now.

      1. MrMe

        Have been calling my parents by first name since my teens so it seems normal
        I suppose I would say Mum when referring to her in conversation with others

  6. Joxer

    Mud when being flippant
    Ma when annoying her
    Mother when looking for money off her
    Mammy when saying good bye to her the day she died.

  7. Gokkers

    I usually just call her by her first and middle name….as in “Not now ting-tong”, she’s been working in the UK for some years now so I don’t get to see her much these days.

  8. Eliot Rosewater

    The ‘Mom’ thing is (apparently) a gaelgoir thing, as I found out one day talking to one who bored me senseless as she ranted about people (like myself) who use the term ‘mum’. She considered it a west brit thing (regardless of the fact that the vast, vast majority of people in Ireland who use ‘mom’ use it to copy the Americans they see on tv, and also regardless of the fact that they are all Anglicized forms of the term). I still see her and her boyfriend make snarky comments about it on Facebook. Etymology is interesting, smugness less so.

    1. WillChangeThisLater

      In Irish, Mam (shortened from Mamaí) is pronounced as “Mom” – as an Irish speaker, I would never say “Mom” when speaking English (I use Mum – that’s what most people say in Donegal) but this is perfectly natural and correct when speaking Irish.

  9. Spaghetti Hoop

    I’d call her anything she damned liked if I could have her back!
    [and I mean that with no morbidity].
    Enjoy yizzer mums folks and treat her well.

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