A new logo.
A ‘Global relations Strategy’.
€3.71 million on consultants fees.
How’s that going down?
“For me, it’s not only the new logo, or indeed this entire project, that I object to, but also what its adoption would represent: the hypocrisy of a university that claims to be proud of its history and traditions, yet aims to hide them in commercial exercise – a university that
focuses its resources on attracting new students and higher rankings rather than respecting the students and staff that it already has.”
Student journalist Sineád Baker on Trinity College Dublin’s proposed changes.
Previously: Rebranding Trinity