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From top: Ticketmaster logo; Today’s Irish Independent

 

Snoopy Snoo writes:

Interesting to see that data provided solely by Ticketmaster has led to the crafting of a report on how valuable live events are to the economy.
Considering the data was collected by 1st of March last year, I wonder if the publication of this report has anything to do with the recent furore over U2 tickets instantly appearing on Seatwave, a Ticketmaster company?

Anyone?

Gigs, festivals and theatre rake in a €1.7bn live bonanza (Melanie Finn, Independent.ie)

8 thoughts on “Ask A Broadsheet Reader

  1. ivan

    “Justin Green who carried out the study…”

    That’d be the same Justin Green who used to work for MCD, is it?

  2. munkifisht

    Blame the Artist. Quoting /u/qwimjim on r3dd!t

    THE ARTISTS ALLOW THIS PRACTICE IF YOU DON’T LIKE IT THEN YOUR ISSUE IS WITH THE ARTIST. Here’s how it goes:

    Promoter: We can pay you $300,000 for the gig or $600,000.

    Band: We want $600,000.

    Promoter: If we do it for $600,000 then you either have to double the price of tickets..

    Band: No we can’t do that our fans will hate us and think we’re greedy

    Promoter: Ok then we’ll need to set aside 30-40% of the best seats in the house and we’ll resell them through ticket brokers at 2-5x face value to recoup our costs. You guys still get to charge a reasonable face value and look good in front of your fans, if anyone gets upset they’ll think the ticket brokers are at fault. Everybody wins except the fans

    Band: Excellent!!

    If bands wanted their fans to get tickets at a reasonable price, they would do like other big bands like U2 [they quoted U2, leaving it in as seems they don’t do this crap in the States] have done. Make tickets photo id will call pick up only, immediate entry. No opportunity to scalp other than your +1. Or they could be like Coldplay and not try to dupe anyone and just charge a goddamn fortune for their tickets instead of being duplicitous about it.

      1. ivan

        And yet, right, a pal of mine has a record shop and has a ticketmaster agency and he says this is a load of rubbish.

        I subscribe to the theory set out by munkfisht but it’s a contentious one. My aforesaid pal would be very much your High Fidelity kind of chap, with no time for big-league artists, preferring instead the spit/sawdust, three-lads-and-a-dog kind of gigs, so it’s not like he’s working off a cognitive dissonance where his favourite acts are seen to be gouging…

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