This afternoon.
Paul writes:
I never understand why these mega corporations get Aryan looking models to pose for their adverts and totally ignore the fact that many people who work in their stores are from ethnic minorities. It’s a bit of an insult to those hard working people. The side of the bus was covered with more blond haired blue eyed perfect looking people as well…
Fight!
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easily offended Paul enabled by bodger
Paul thinks he lives in Gambia
That not a bit of a stretch? Probably as much of a stretch as Paul’s point, actually.
Yeah it’s just about acknowledging the people who work in these jobs. So what if 95% of ireland is white, a big percentage of non white people work in this places and I just thought it would have been good to have at least one brown skinned person in the campaign.
Have you seen their TV ads, jaysus they are woeful.
https://www.youtube.com/watch?v=9dtCNm1JvxA
Same great rip off as Topaz, never go near them myself.
is it an insult that we as consumers react more positively to people who look like us, and/or are attractive and youthful
Like “us”? What does that mean? We are a diverse nation now. Are asian people not attractive?
Not according to Grindr, unless you are into Asian in which case you’ll not be into most of the rest. It’s a niche market. BBC is very popular so yeah with the racist flag?
o/*
I suspect the rebranding advertising campaign is targeted towards customers rather than employees. Considering Ireland is 82.2% caucasian the choice of models is an informed and proper one. I’m glad you are not in charge of my marketing department!
82.2% Caucasian? do you have stats on this?
I’m a bit surprised that the number isn’t higher.
ditto
82.2 sounds very low
On CSO 2016 numbers we have 4,331,940 white; 124,019 not stated, and 233,962 others;
95% of people that did state a “Nationality, Ethnic or Cultural Background” are white (White Irish, White Irish Traveller, Any other White background);
or
92.4% of people said they were white, 5% non white; and 2.6% didn’t answer
Phew, well thats a relief!
I sourced that statistic from the Mundi index: https://www.indexmundi.com/ireland/ethnic_groups.html who sourced it from the CIA world factbook
https://www.cia.gov/library/publications/the-world-factbook/fields/2075.html
Either way, I still think my point is valid even if that particular figure doesn’t ring true for some of you.
Thanks for this link – they are aligned to the CSO numbers: Irish 82.2%, Irish travellers 0.7%, other white 9.5%
what even is circle k. like i know it’s a convenience store but what was the old name?!
Dopeaz? I wonder will they keep the lucrative Airline fuel contract.
Circle K comes to Ireland and a new Bill & Ted movie is announced, all in a matter of weeks. Coincidence, hmmm?
https://youtu.be/XgniTzdiw_0
Woooaah!
It is one of the lesser known circles of hell,
formerly known as Topaz
formerly Statoil
formerly …
Those two look more Eastern European than Irish. Do they count as a minority?
Ireland is 95%~ white people. The TV campaign for this does have Eastern Europeans on it, who’re the highest % minority we have. So as a campaign its about as diverse as to accurately reflect Irish society.
Go back to Williamsburg with this ridiculous virtue signalling racial outrage.
Why Williamsburg? Why not some other bastion of progressivism like Maine?
Williamsburg is rather more iconic for a certain breed of loud, unnecessary Social Justice Warrior’ing.
the ads at the petrol station forecourts feature an Indian man , I found it quite appropriate hah.
this story is just nonsense
“New name, Same people”
Yeah but they forgot to tell us what the old name was so these ads are a bit of a failure.
Yes, who were they? Aldi? M & S? UTV?
Marathon? JIF?
The photos seem to been reused from a campaign in Scandinavia when Statoil rebranded.
why would you describe those blue-eyed blond people as “perfect looking”?
is it not part of the problem that *we* ascribe “perfection” in visual appearance to be blonde and blue-eyed?
They do happen to have big lines across their faces though, Major turn off, but I’m fierce picky, they tell me, down at the abattoir…….
Always a pain too when the default face for diversity is always African, never Asian, Chinese etc.