From top: Donald Trump protests in London during the US president’s UK visit last week; Dan Boyle
Create a narrative based on fear.
The more irrational the fear the better.
The more distant your target group is from the effects and/or the realities of the issue, the more appreciative your audience can be.
Be vague in your language.
Devise trigger words and phrases, meaningless in themselves, designed to confirm your narrative.
Virtue Signalling – that’s a good one.
Place emphasis on words to give them evil intent – Left, Liberal, Do Gooder.
Accept no responsibility.
Others are always to blame.
Truth is expendable. Rarely rely on it.
Re-invent history to suit your narrative.
Demonise the future.
Always deflect never reflect.
Deny deny deny.
Refute refute refute.
If your truth isn’t working make up another truth.
Counter the telling with whataboutery.
When in danger of exposure resort to name calling your opponents.
Make up insults suggesting diminished intellectual capacity against those who oppose you.
Libtard – that’s another good one.
Compare what shouldn’t be compared.
Equate what can’t be equated.
Quote liberally but always out of context.
Use only information that confirms your bias.
Never seek to verify.
If you discover an individual so much the better.
Invest in their persona every foible you can imagine.
Remember opinions are facts, your opinions in particular.
Anecdotes represent scientific observation.
You are not alone although there need not be many of you.
If you lack charisma find your own God. Invest in them human qualities. Have them speak plainly however ignorantly.
Your God will always be right and well intentioned.
Your Bogeymen will always be mendacious, and be forever evil in their actions.
When in doubt claim you misspoke.
No one will believe you, but they will admire your shamelessness.
Or Lost in Translation. That’s another good one.
Choose your friends and companions wisely.
They need not be friendly or approachable. They should be encouraged not to be.
Neither should they be wise or knowledgeable.
Only convinced they are right.
Science or scientists are not your friends, and can never be.
Say we have had enough of experts and everyone will laugh.
You can never go wrong with a good conspiracy. They never are true. They never need to be.
Shut down all criticism.
Question the motivation of those who criticise.
Seize on any error, no matter how minuscule or how petty.
Lie. A lot.
Denigrate any, and every, accountability mechanism.
Make what you don’t like fake or deep.
Repeat ad nauseam.
Dan Boyle is a former Green Party TD and Senator. His column appears here every Thursday. Follow Dan on Twitter: @sendboyle