“Irish ad agency ‘Boys & Girls’ won Best of Show Overall Award at the Addys the world’s biggest advertising awards festival. The client is *cough* Broadsheet favourite Denis O’Brien’s Digicel and the ad will be shown in 31 markets as a brand ad for the Digicel Group. The ad is called ‘Be Extraordinary’. Fair play to the team at Boys & Girls ! It’s quite nice and beautifully executed.”
An Amnesty International Ireland video shows a worried woman comforting a sick child, when a voiceover says:
“Should checking her purse come before his check-up?”
But it’s not allowed to be screened on Irish TV.
However, Pippa Woolnough explains:
“We’re not allowed to screen it on any channel because the Broadcasting Act 2009 prohibits any ads calling for changes to the laws of the land (which is interesting in and of itself).”
“Our ad is seeking the Constitutional Convention to examine the possibility of greater protections for economic, social and cultural rights in Bunreacht na hÉireann, so clearly falls foul of the legislation.”
“However, of additional interest is that the Government has already signed up to international treaties promising to protect these rights (e.g. International Covenant on Economic, Social and Cultural Rights, ratified in 1989), and successive Irish governments have pledged to deliver those social and economic rights since the 1919 Democratic Programme.”
“So really, this ad is only asking for something the Government has already pledged to do.”
A year before this video I was at a grade F in maths and in England you need a C (pass) to basically do anything with your life. I’ve never been amazing academically and have struggled throughout school. Neither me or my dad or my teachers thought I was going to get my C. I know some of you might be saying , well a C is nothing, but for me it was hard to get.
“Rupert Murdoch’s websites accidentally ran an advertisement that describes his newspapers as “crap”.”
“The ad appeared on Thursday on the mobile phone websites of the Daily Telegraph, Herald Sun, Courier Mail and news.com.au.”
“It was displayed prominently in nearly every top story during lunch-time – the peak period for online browsing – before being removed late in the afternoon.”
“The ad accuses the Courier Mail and Daily Telegraph of “using their front pages to run a political campaign”. “An actor then tells viewers: “[The papers'] owner, US billionaire Rupert Murdoch, has an agenda to get rid of our current PM – fair enough, we all have an opinion. But political bias presented as news is misleading crap.” “At this point, he uses a copy of the Courier Mail to scrape up a pile of dog faeces.”
The ad is a riff on Jackson’s viral video “Go the F–k to Sleep,” where he narrates a children’s book written by Adam Mansbach.
“It’s definitely going to get attention,” said Mansbach, who is writing the script for Jackson’s ad and said it would appear on YouTube on Sept. 24.