Tag Archives: Ad


Be Extraordinary

John Gallen writes:

“Irish ad agency ‘Boys & Girls’  won Best of Show Overall Award at the Addys the world’s biggest advertising awards festival. The client is *cough* Broadsheet favourite Denis O’Brien’s Digicel and the ad will be shown in 31 markets as a brand ad for the Digicel Group. The ad is called ‘Be Extraordinary’. Fair play to the team at Boys & Girls ! It’s quite nice and beautifully executed.”

Directed by Chris Cottam for Fish Films.

Boys And Girls Pick Up An Addy (Adworld)


An Amnesty International Ireland video shows a worried woman comforting a sick child, when a voiceover says:

“Should checking her purse come before his check-up?”

But it’s not allowed to be screened on Irish TV.

However, Pippa Woolnough explains:

“We’re not allowed to screen it on any channel because the Broadcasting Act 2009 prohibits any ads calling for changes to the laws of the land (which is interesting in and of itself).”

“Our ad is seeking the Constitutional Convention to examine the possibility of greater protections for economic, social and cultural rights in Bunreacht na hÉireann, so clearly falls foul of the legislation.”

“However, of additional interest is that the Government has already signed up to international treaties promising to protect these rights (e.g. International Covenant on Economic, Social and Cultural Rights, ratified in 1989), and successive Irish governments have pledged to deliver those social and economic rights since the 1919 Democratic Programme.”

“So really, this ad is only asking for something the Government has already pledged to do.”

Constitutional Convention Regional Meetings