Tag Archives: ads

How does he do that?

A new comedy spot for Energie Fitness Club by Blinder Films and  IFTA-winner Lorcan Finnegan. He of that Done Deal ad.

Second part here.

Agency: Publicis Dublin; Senior Copywriter: Des Creedon Senior Art Director: John Kilkenny Agency Producer: Niamh Skelly Director: Lorcan Finnegan Producer: Helen Hayden Executive Producer: Michael Duffy

 

Thanks Ged Murray

You may have noticed our ad space is adorned with Fine Gael’s urge for people to vote’ Yes’ on Thursday.

You may also have muttered: “What the yikes is all that about?”

The party approached us a while back to book the space. Owing to our own profound austerity instead of saying ‘No’ we ummed and ahhed for a bit but finally decided to run the ad for nothing.

We have offered the same free space to the ‘No’ treaty side tomorrow and will then run ads containing a mixture of the two positions on Wednesday.

httpv://www.youtube.com/watch?v=1XZ5MOB3nww

They literally had no idea this would be offensive.

None.

The TV ad, screened in February ahead of the annual racing event [Cheltenham], stated “…we’re going to make Ladies’ Day even more exciting by sending in some beautiful transgendered ladies. Spot the stallions from the mares”.

The bookmaker said it was never the intention to cause harm or offence and it was “saddened” to learn that some viewers were offended by the ad.

 

Paddy Power Advert ‘Offensive’ (Eoin Burke Kennedy, Irish Times)