Tag Archives: advertising

adtruism(The Adtruism troop, from left: Hannah McCarthy,  Brian McCormick, Tim Delany and  Gabriel Corcoran)

One of those oxymoron whatsits?


Hannah McCarthy (above left) writes:

In a nutshell, Adtruism is a social tech initiative that lets bloggers and website owners raise money for the causes they care about without spending any of their own money.

They can go on to the Adtruism website, select a cause they’d like to help such as the Make-A-Wish Foundation or UNICEF, then select a widget, place it on their website and then advertisers pay to display their advert through the widget. All the revenue then goes to the cause they’ve selected.

But who are you?

All of us working on the project have just graduated or are still in college so we really are all doing it because we think it’s important that our generation isn’t just a bunch of slacktivists mindlessly liking things like Kony2012 and that if they are able to do something about a cause, even if it’s just something small, that they do it.


Do you have a promotional video?

Yes, here.

A fancy infographic?

adtruismgraphicThank you.


French tax officials investigating links between Google’s French arm and its European head office in Dublin seized files during police raids at four Paris addresses linked to the company.

Google, which declares its European profits in Ireland, insists that all its advertising in the region is handled by staff based in Dublin and that Google France’s work is limited to “marketing assistance and service support”.

The arrangement means that while Google generated between €1.25 and €1.4 billion in revenue in France last year, according to estimates, it paid just over €5 million in corporate tax to the French exchequer.


Google files seized in Paris police raids (Ruadhán Mac Cormaic, Irish Times)

(Mark Stedman/Photocall Ireland)