..there are people in our business who believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. they want to have ‘brand experiences’ and be ‘personally engaged with brands’. These people actually believe this. You go to their Twitter profile: ‘I’m passionate about brands!’ You’re what? Dude, get a fucking girlfriend.
“Incredibly patronising ad currently on bus shelters around Dublin. It seems to be an event designed to exclude the people it’s trying to help. What next? A gala concert to raise money for the deaf, a spelling bee to raise money for dyslexics?”
(The Adtruism troop, from left: Hannah McCarthy, Brian McCormick, Tim Delany and Gabriel Corcoran)
One of those oxymoron whatsits?
Hannah McCarthy (above left) writes:
In a nutshell, Adtruism is a social tech initiative that lets bloggers and website owners raise money for the causes they care about without spending any of their own money.
They can go on to the Adtruism website, select a cause they’d like to help such as the Make-A-Wish Foundation or UNICEF, then select a widget, place it on their website and then advertisers pay to display their advert through the widget. All the revenue then goes to the cause they’ve selected.
But who are you?
All of us working on the project have just graduated or are still in college so we really are all doing it because we think it’s important that our generation isn’t just a bunch of slacktivists mindlessly liking things like Kony2012 and that if they are able to do something about a cause, even if it’s just something small, that they do it.