“Incredibly patronising ad currently on bus shelters around Dublin. It seems to be an event designed to exclude the people it’s trying to help. What next? A gala concert to raise money for the deaf, a spelling bee to raise money for dyslexics?”
(The Adtruism troop, from left: Hannah McCarthy, Brian McCormick, Tim Delany and Gabriel Corcoran)
One of those oxymoron whatsits?
Hannah McCarthy (above left) writes:
In a nutshell, Adtruism is a social tech initiative that lets bloggers and website owners raise money for the causes they care about without spending any of their own money.
They can go on to the Adtruism website, select a cause they’d like to help such as the Make-A-Wish Foundation or UNICEF, then select a widget, place it on their website and then advertisers pay to display their advert through the widget. All the revenue then goes to the cause they’ve selected.
But who are you?
All of us working on the project have just graduated or are still in college so we really are all doing it because we think it’s important that our generation isn’t just a bunch of slacktivists mindlessly liking things like Kony2012 and that if they are able to do something about a cause, even if it’s just something small, that they do it.
At an awards ceremony in the Mansion House [Dublin] last night, the best newspaper ad of 2012 went to Owens DDB for this ad on behalf of Volkswagen Ireland. The winner was selected by judges Matt Fitch and Mark Lewis of BBH London – who created the ’3 little pigs’ ad for the Guardian.
French tax officials investigating links between Google’s French arm and its European head office in Dublin seized files during police raids at four Paris addresses linked to the company.
Google, which declares its European profits in Ireland, insists that all its advertising in the region is handled by staff based in Dublin and that Google France’s work is limited to “marketing assistance and service support”.
The arrangement means that while Google generated between €1.25 and €1.4 billion in revenue in France last year, according to estimates, it paid just over €5 million in corporate tax to the French exchequer.
Before he became the world’s favourite children’s author, Theodore Seuss Geisel was an advertising illustrator, shilling all manner of goods from ball bearings to radio promotional spots, beer, and sugar.
Hey, everyone needs to make a buck.
There’s a huge collection of this early commercial work here.