A very watchable promo for Making Waves: the 2014 ICAD (Institute Of Creative Advertising And Design, Dublin 8) Upstarts Exhibition, which opens this Thursday at the Science Gallery..
Directed by Dave Tynan and starring Dave Cowzer, Anne Gildea, Elaine McDevitt, Meagan Hyland, Karl Davis, Patricia Fox, Amy Heffernan, Sarah Butler, Gaelle Robert , Kate O’Moore.
(H/T: Meg Hyland)
Leeson Street Upper, Dublin 4 earlier.
The guerilla zombifier strikes again.
(Pix: Oisín Kane)
Bob ‘The Ad Contrarian’ Hoffman opened the 2014 ITV Spotlight Lecture last March – a debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands, to wit:.
..there are people in our business who believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. they want to have ‘brand experiences’ and be ‘personally engaged with brands’. These people actually believe this. You go to their Twitter profile: ‘I’m passionate about brands!’ You’re what? Dude, get a fucking girlfriend.
You’ll like Bob.
[The Wings for Life World Run In
“Incredibly patronising ad currently on bus shelters around Dublin. It seems to be an event designed to exclude the people it’s trying to help. What next? A gala concert to raise money for the deaf, a spelling bee to raise money for dyslexics?”
*backs out of room*