Tag Archives: advertising

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A very watchable promo for Making Waves: the 2014 ICAD (Institute Of Creative Advertising And Design, Dublin 8) Upstarts Exhibition, which opens this Thursday at the Science Gallery..

Directed by Dave Tynan and starring Dave Cowzer, Anne Gildea, Elaine McDevitt, Meagan Hyland, Karl Davis, Patricia Fox, Amy Heffernan, Sarah Butler, Gaelle Robert , Kate O’Moore.

(H/T: Meg Hyland)

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Bob ‘The Ad Contrarian’ Hoffman opened the 2014 ITV Spotlight Lecture last March – a debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands, to wit:.

..there are people in our business who believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. they want to have ‘brand experiences’ and be ‘personally engaged with brands’. These people actually believe this. You go to their Twitter profile: ‘I’m passionate about brands!’ You’re what? Dude, get a fucking girlfriend.

You’ll like Bob.


adtruism(The Adtruism troop, from left: Hannah McCarthy,  Brian McCormick, Tim Delany and  Gabriel Corcoran)

One of those oxymoron whatsits?


Hannah McCarthy (above left) writes:

In a nutshell, Adtruism is a social tech initiative that lets bloggers and website owners raise money for the causes they care about without spending any of their own money.

They can go on to the Adtruism website, select a cause they’d like to help such as the Make-A-Wish Foundation or UNICEF, then select a widget, place it on their website and then advertisers pay to display their advert through the widget. All the revenue then goes to the cause they’ve selected.

But who are you?

All of us working on the project have just graduated or are still in college so we really are all doing it because we think it’s important that our generation isn’t just a bunch of slacktivists mindlessly liking things like Kony2012 and that if they are able to do something about a cause, even if it’s just something small, that they do it.


Do you have a promotional video?

Yes, here.

A fancy infographic?

adtruismgraphicThank you.