Photographer Fabian Oefner adds a few drops of alcohol to a glass, ignites the vapour and captures the resulting plumes (which look oddly similar to x-rays of the of the human brain cortex) in a series of high speed shots.
As UCC announces a pilot programme of alcohol-free accommodation at Victoria Lodge (above), few will remember the tragic incident of a 19 year old student who died as a result of a binge drinking session.
In 2009, a second-year Arts student consumed more than ten cans of beer and about half a litre of vodka while celebrating his hurling team’s win.
A UCC 2010 study on alcohol consumption showed that 46pc of male and 45pc of female students reported binge drinking more than once a week, and that all who reported drinking alcohol reported at least one adverse consequence.
“The use of sponsorship and advertising is necessary for premium brands to maintain market share in a very competitive environment. Anything that impedes this could have a detrimental impact on the potential of the wider agri-food sector.”
“Like every parent, I am of course concerned to ensure that Irish people, and especially our youth, treat drink responsibly. I believe that more focused and targeted education in primary and secondary schools is the best approach in achieving that. Indeed, I see involvement in sport as a positive conduit to more responsible use of alcohol.”
Longitudinal studies consistently suggest that exposure to media and commercial communications on alcohol is associated with the likelihood that adolescents will start to drink alcohol, and with increased drinking amongst baseline drinkers. Based on the strength of this association, the consistency of findings across numerous observational studies, temporality of exposure and drinking behaviours observed, dose-response relationships, as well as the theoretical plausibility regarding the impact of media exposure and commercial communications, we conclude that alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol.
In 2009 Professor Iain Gilmore warned of “very little evidence that health messages work to prevent binge or harmful drinking“. Then Alcohol Concern Chief Exec Don Shenker also wrote of a “real concern that the very message ‘Why let the good times go bad’ will actually reinforce the notion that you need alcohol to have a good time”. Looking forward, Drinkaware has certainly not yet convinced the public health community at large of its role or ability to delivery activity that genuinely addresses alcohol misuse.
ALCOHOL SPONSORSHIP of sports events is to be ended, Minister of State for Health Róisín Shortall has pledged. “I am committed to phasing that out over a reasonable period of time,” she said in the Dáil. There is “no room for ambivalence in our approach”.
Because that’s the cause of Ireland’s massive drink problem, right?
Dr Tony Holohan, Chief Medical Officer at the Department of Health, told the Joint Oireachtas Committee on Health he “just got the provisional figures from the CSO” which showed the average per capita consumption of pure alcohol increased from 11.9 litres in 2010 to 12 litres (11.97 litres) last year.
“That’s against the background of increased affordability of alcohol.”
Dr Holohan was addressing the committee as chairman of the Department’s steering group the National Substance Misuse Strategy, along with Minister of State for primary care, Róisín Shortall. The strategy aims to cut average alcohol consumption to 9.1 litres of alcohol per adult.
The Committee also heard about plans to end home deliveries of alcohol.