Tag Archives: augmented reality

To demonstrate the size of a Formula 1 racing car, Motorsport Network employs Augmented Reality software  to place an incredibly realistic CG model of one in their office space.

Is it real? No, it’s not. Or is it? No, it’s AR. But is it though? Yes, it is.


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A vision of the future of AR by tech startup Magic Leap, shot using their software this month without any special effects or compositing.

This changes everything. Or nothing at all. Or some things.

It’s terribly exciting.

MORE: Magic Leap Shows How It Will Augment Your Day, Yet Questions Remain (WSJ)