UCD Students’ Union, TCD Students’ Union and Daft.ie are working together to create more student-specific bed spaces in Dublin ahead of the 2016/17 academic year.
The campaign idea is simple: encourage Dublin homeowners [or tenants who have permission to sublet] to let out spare rooms as digs to students by advertising the available tax incentives. Under Irish law, homeowners don’t have to pay tax on rental income earned from digs unless it exceeds a yearly cap of €12,000.
TCD, UCD and Daft.ie are promoting this information with geo-targeted adverts online which will be featured on DoneDeal.ie, Adverts.ie as well as a joint social media campaign.
The project is valued at €8,000 and features blog post testimonials of positive experiences.