Zoomable version and print at Pop Chart Lab
A branding concept for Copenhagen fashion store PARISTEXAS by Danish design agency Scandinavian Design Lab what sez:
With this contrast-filled universe, the solution seeks not only to break with the traditional perception of beauty and fashion – it also challenges the classic approach to working with identity. The primary identity element is not only a logo, but also a symbolic universe with a life of its own.
Fair enough so.