Ireland’s frankly loopy property journey, 1980-2015.
Take that China.
Courtesy of the Economist.
Thanks Col Bates
Card-carrying Journalist, acclaimed Bono biographer and DIT lecturer Harry Browne appeared at the banking inquiry to discuss the media’s role in the the boom and bust.
In his opening address, Mr Browne, formerly with the Irish Times, argued that by putting advertisers above readers newspaper editors had managed to lose the respect of both. [full text at link below]
Print and broadcast media in Ireland played an immeasurable but almost-certainly significant role in the inflation of the property bubble and the legitimation of risky behaviour by the financial-services sector in the lead-up to the crisis of 2007-08, and did so partly by ignoring or marginalising scepticism about these phenomena.
I won’t romanticise the journalism of an earlier age, which had plenty of its own problems, many of them involving the limits and shortcomings of professionalism itself. However, over the last 30 years or so these principles are widely understood to be increasingly at risk all over the world, with particular features of the media landscape endangering them.
As the leading American scholar of journalism Daniel Hallin has written: ‘For the most part I don’t think journalistic professionalism is breaking down from the inside, by journalists becoming less committed to it; instead I think professionalism is being squeezed into increasingly smaller niches within the media field’
It is my contention that in Irish newspapers we can quite literally see that ‘squeeze’ occur over the period between about 1990 and 2007, as the physical construction of newspapers changed. There was a inscription of an unquestioning pro-business ideology and practice on to increasingly large, advertising-heavy proportions of the newspaper – with ever-growing business/finance, property and lifestyle sections, dedicated to the advertising of, respectively, recruitment, real-estate and consumer goods and services.
Even the most scrupulous of newspaper editors came to see those sections as a realm of, at best, what you might call ‘Professionalism Lite’, where soft treatment of the rich and powerful was expected.
Even if you worked in the niches where full-blown professionalism still held sway (the journalists who filled news pages and provided political coverage, for example) it was hard to miss the message embedded in that big, colourful product about your employer’s relationship to financial institutions, property interests and other corporate bodies.
Those supplements were, after all, paying the bills. When Irish Times Ltd infamously paid €40 million for myhome.ie in 2006, it appeared to confirm its dedication to what increasingly looked like its core business: advertising property sales.
This has obviously consequences, of course, for the newspaper’s capacity to deal impartially with subjects such as the desirability of property ownership over other forms of tenure, or the related question of the ‘soft landing’.
A group of Irish financial journalists, speaking on condition of anonymity to a team of academic researchers who published their findings in 2010, discussed this issue.
One of them said: ‘Much of the mainstream media seems to me to be very conflicted because of their reliance on real-estate and recruitment advertising. That doesn’t mean reporters consciously avoid writing bad news stories, but it’s hard to run against the tide when everyone is getting rich.’ Another stated that journalists ‘were leaned on by their organisations not to talk down the banks [and the] property market because those organisations have a heavy reliance on property advertising’.
In 2006 I myself interviewed dozens of journalists about the direction of the Irish Times.
One of them, retired from the paper, said: ‘In the mid-1980s… we had a series investigating the truth behind buying and selling property. Can you imagine that now?’ Even in the 1980s, he recalled, ‘[t]he commercial side of the paper [i.e. those who sold advertising] were in complaining like nobody’s business’ about the series; but the then-editor, Douglas Gageby, ‘stood up to them’.
The idea that certain, then-small parts of Irish newspapers were professionally compromised territory, however, was already in the air as early as the 1980s.
A former business editor from Independent Newspapers recalled a lunch from that period where journalists and brokers gathered to mark the appointment of a new president of the Irish Stock Exchange:
The lunch went well and all the proprieties were observed, until, during the port, the topic of mutual dependence came up in the conversation. ‘What do you mean, mutual?’ a rubicund and slightly tipsy broker ventured. ‘The business pages are ours. We own them.’…
…By the time of the Celtic Tiger, this compromised turf of business and financial journalism had expanded many times over both in the volume of pages produced and in the number of journalists employed. In that important and revealing research cited earlier, the authors summarise the views of several of the Irish financial journalists they interviewed:
According to Journalist F, because of the need for regular contact with financial sources, ‘some journalists are reluctant to be critical of companies because they fear they will not get information or access in the future’. Journalist E… believed that some journalists had become ‘far too close to their sources’: They viewed them as friends and allies and essentially became advocates for them.
Their approach was justified editorially because many developers and bankers limited access to such an extent that it became seen to be better to write soft stories about them than to lose access.
Extremely soft stories would be run to gain access too…. Journalist B criticised daily financial journalism for being ‘almost entirely press release and stock exchange disclosure based’…. Journalist F noted, it was ‘well known that some PR companies try to bully journalists by cutting off access or excluding journalists from briefings’.
Many of the Irish journalists interviewed for that research said the business media here had become more adversarial since the crash. However, in research among British journalists in the aftermath of the financial crisis, a study found there was ‘no consensus among financial and business journalists about their “watchdog” role in relation to markets and corporate behaviour’.
This sort of ambivalence, to put it kindly, about telling good, tough stories while maintaining source relationships is not unique to financial and property journalism. However, as the role and prominence of those sorts of journalism increased exponentially in the 1990s and early 2000s, their particular compromises of ‘professionalism’ played a proportionately much bigger role in newspaper coverage of these important areas of the economy and society.
Their growth was not inevitable, nor was it unique to Ireland. It was part of an international development in the newspaper industry that sought to diversify papers’ content and appearance to make them more attractive to advertisers and (to a lesser extent) readers.
Full text here
Earlier: Mercille Live
It’s Mercille on Monday.
Julien Mercille writes:
A fortnight ago a scandal involved Europe’s largest bank, London-based HSBC and its Swiss banking arm, in a large tax evasion scheme.
The charges are that the bank helped its clients hide accounts while providing services to corrupt businessmen and criminals.
Some have called it the biggest banking leak in history. Newspapers immediately gave much attention to the story, but the UK’s Daily Telegraph gave it minimal coverage. Why?
It’s partly because the Telegraph feared that HSBC would stop funding the paper through advertising. Peter Oborne, the Daily Telegraph’s chief Political Commentator, actually resigned in protest because his paper’s editor let commercial advertisers influence the news content and reporting.
HSBC also used to sponsor RTÉ’s Drivetime radio show, which suggests obvious conclusions, but more on that below.
Advertising revenues are crucial to the news industry. They allow newspapers to be sold for a cheaper price, making them more competitive.
This affects news content because corporate advertisers tend not to subsidise television programmes or news stories that seriously question or attack their own business or the political economic system of which they are part, which would be contrary to their interests.
The same goes for corporate or state ownership of the media: owners don’t favour stories that directly challenge government or the corporate sector simply because that’s directly against their interests.
Former Telegraph executives and journalists have confirmed the allegations, saying they were ‘spot on’, and additional claims have been made that:
- HSBC pays about £3.5 million per year to the Telegraph in advertising fees.
- The paper’s commercial department is ‘stronger’ than the editorial one and this has been a ‘dirty little secret for some time’. The Telegraph ‘can’t afford to offend’ some ‘key advertisers’. This means ‘stories being softened, stories being downgraded in terms of placement, headlines softened or stories not run at all’.
- HSBC withdrew advertising from the Telegraph three years ago after negative reporting on the bank.
- Often, ‘If there was a story related to a big Telegraph advertiser and something that was deemed critical was going to appear, subsequently you’d get a call of irritation from someone very senior saying: “We’ve heard that you might be running a story about Tesco… Did you know that they spend X amount with us advertising each year?’
The Irish media faces the same situation. For example, RTÉ gets about €150 million in advertising revenue every year, and in 2008 before the economic crisis that reached €240 million. It’s almost half of its total annual revenues (the other half is made up by the TV licence fees it collects).
Some of its main sponsors are banks, insurance firms and car companies:
-Bank of Ireland
The full list can be seen here.
A quick look at RTÉ’s website shows how desperate it is for corporate advertising, telling potential advertisers that RTÉ is ready ‘to help you plan the process of getting your message across the largest audience in TV, Radio, Print and Online in the Irish market’ and that advertising on RTÉ ‘is the ideal platform to enhance your tactical plans or long term brand objectives’.
There are telling examples: Bank of Ireland sponsors RTÉ Radio’s The Business show by paying a fee of €160,000 for 12 months.
Ulster Bank sponsors RTÉ’s Drivetime radio programme by giving the show €260,000 for the year. Before that the sponsor was Danske Bank, and before that, HSBC bank. Who really thinks those shows will give us a critical and objective picture of financial issues?
A clear example of the significance of advertising to the Irish media is the large amount of funding from property advertising received during the housing boom years.
The Irish media went even further than benefiting from property advertising money: they became owners of property websites, acquiring a direct stake in the growing housing bubble.
For example, in 2006, Independent News & Media bought PropertyNews.com (along with the PropertyNews monthly newspaper), the largest internet property site in Ireland.
In 2006, the Irish Times bought the property website MyHome.ie for €50 million, along with the website newaddress.ie, which aims to make it easier for home owners to move residences.
Also, most newspapers published weekly supplements for commercial and residential property, ‘glamourising the whole sector’, while ‘glowing editorial pieces about a new housing estate were often miraculously accompanied by a large advertisement plugging the same estate’, in the words of Shane Ross, former Sunday Independent business editor:
‘Unfavorable coverage of developers and auctioneers in other parts of the newspapers was regularly met by implied threats from property interests that advertising could go elsewhere’. Moreover, a reporter working for an Irish news organisation stated that journalists ‘were leaned on by their organisations not to talk down the banks [and the] property market because those organisations have a heavy reliance on property advertising’.
Some people will deny that advertisers and owners influence news content. That’s contrary to all evidence, but think about it this way. We don’t have any problem understanding that a trade union newspaper reflects the trade union’s viewpoint.
Or that a student paper reflects the students’ viewpoint. Or that a television show that would be sponsored by Greenpeace or Amnesty International would promote environmental and human rights issues. Or that a radio station sponsored by the Irish Palestine Solidarity Campaign would highlight views favourable to Palestine.
So why is it so hard to understand that a show sponsored by Ulster Bank or Bank of Ireland will likely present favourable views of bankers? Or that a programme sponsored by private health insurance companies won’t tell you that a private, profit-driven health care system is inefficient, wastes money, and bad for people’s health? Or that a show sponsored by a car company won’t exactly be keen on promoting real alternatives to our car culture?
@JulienMercille is lecturer at UCD and the author of The Political Economy and Media Coverage of the European Economic Crisis: The Case of Ireland. He will provide evidence to the Banking Inquiry on the role of the media during the housing bubble years.
(Mark Stedman/Photocall Ireland)
Rob Gale writes:
from 125k up to 200k .. for a 1 bed trad hut…
Oh, we’re back.
18, Highfield Road, Rathgar, Dublin 6
Aidan Murphy writing in today’s Irish Times
Among these flips is 18 Highfield Road, Rathgar, which was bought in August 2012 for €835,000 – it was in need of a complete overhaul. With this renovation complete, the house sold again last month for an astounding €3,300,000 – 10 per cent above its €3 million asking price
The premises on a 0.68 acre site at the corner of Sir John Rogerson’s Quay and Creighton Street, Dublin.
2000-2007: Site is acquired as part of a larger proposed development assembled by Bernard McNamara and Derek Quinlan.
November 2010: Nama take control of site
June 2013: Nama sells to Urbanest [student hostels] for €7.5 million
February 2014: Planning permission for hostel refused.
March-June: Urbanest sell to a “group of private investors” for €10 million
August 2014: Hibernia Reit purchases site for €17.5 million and will form part of a ‘larger development’.
Central Bank to announce mandatory 20% homebuyer deposit. Radical move that proves we've learned or unjumpable hurdle for first timers?
— Philip Boucher-Hayes (@boucherhayes) October 6, 2014
Why don’t they build more houses in Dublin?
They have a market now what’s stopping THEM?
Not so fast.
Yesterday members of Property Industry Ireland, Dr. Peter Stafford, Aidan O’Hogan, Tom Phillips, chair of the planning and regulation committee and Ms Marian Finnegan, member of the market supply and demand committee appeared before the Joint Committee on the Environment, Culture and the Gaeltacht to discuss the subject of commercial and domestic property – supply and demand.
Mr Phillips revealed in relation to the one of the reasons developers were not building dwellings is that penal levies were being imposed on them and therefore it was not in their interest to build at this time.
“…the Metro in Dublin adds a levy to certain developments. The Metro is on hold, but the levy is still in place. The levy is there for a 30-year period. If the money has not been spent in 30 years, it can be refunded to the developer. I can think of no other levy that has a 30-year life span. There is another special levy in Kilternan. To build an apartment in Kilternan, one pays a levy of €11,000 per residential unit and then a special levy of over €40,000. It works out at €55,000 per unit in levies. That is apart from a potential windfall tax, Part V social housing and other costs. There are many costs. That is the situation for people who have land at present. It is a tricky point…”