Anyone for tennis?
A first Le Cool Dublin cover by art director and designer Sue Murphy, from Cobh, Co Cork, but currently based between New York and San Francisco.
Sue writes:
“This cover came from a pattern I did for the US Open Sessions, a mammoth project I worked on at the advertising agency Ogilvy for IBM. To promote IBM’s involvement with the US Open (all that data you see on screen when watching the tennis? Yep that’s them) we created music out of tennis data and hosted a live concert on the cloud.”
“We collaborated with James Murphy of LCD Soundsystem (fan-girling!) and TOOL of North America to create an algorithm, website, songs generating for each game and even 187 unique track covers. It’s quite a mouthful, this video explains it a little more.”