Clothes: Bono and Ali’s ethical clothing company Edun (49 per cent owned by Louis Vuitton parent company, LMVH). Ali carries a handbag co-designed by Edun and Vuitton.
Location: South Africa
Previous Adverts Have Featured: Mikhail Gorbachev, Keith Richards, John Glenn, Mikhail Baryshnikov, Pele and Catherine Denueve.
Proceeds: TechnoServe, a nongovernmental organization that fosters enterprise in the developing world; Conservation Cotton Initiative, which supports sustainable farming in Africa and the Chernobyl Children’s Project:
A Word From Louis Vuitton That May Make You Ill: “When they [Bono & Ali] go to Africa, they don’t go to see the beautiful landscapes: They’re there to help people,”
Annoyance factor: Off. The. Scale.