Bono and Ali in Louis Vuitton Ad To Save Planet, Sell Handbags

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Photographer: Annie Leibovitz

Clothes: Bono and Ali’s ethical clothing company Edun (49 per cent owned by Louis Vuitton parent company, LMVH). Ali carries a handbag co-designed by Edun and Vuitton.

Location: South Africa

Previous Adverts Have Featured: Mikhail Gorbachev, Keith Richards, John Glenn,  Mikhail Baryshnikov, Pele and Catherine Denueve.

Proceeds: TechnoServe, a nongovernmental organization that fosters enterprise in the developing world; Conservation Cotton Initiative, which supports sustainable farming in Africa and the Chernobyl Children’s Project:

A Word From Louis Vuitton That May Make You Ill: “When they [Bono & Ali] go to Africa, they don’t go to see the beautiful landscapes: They’re there to help people,”

Annoyance factor: Off. The. Scale.

Bono-Hewson To Appear In Ad For LVMH (WWD)