Dublin Chamber of Commerce estimate that the publicity generated for Guinness over the course of the President Obama and Queen Elizabeth visits is worth well over $200 million.
Diageo’s Ireland MD John Kennedy said: “It is a real honour that President Obama chose to savor a pint of Guinness as part of his journey back to Irish roots.
“This truly marks an occasion that will be remembered by people all over the world for generations to come.”
Added the Irish representative of a global alcoholic beverages company headquartered in London.
Meanwhile, in other queasy news: