A cunning new promotional campaign from Marlboro, combining two of the most potently addictive things known to man: nicotine and the iPhone.
Using Bump technology, social smokers are able to bum virtual cigarettes from hardcore smokers and exchange them for real ones with an electronic coupon. This is supposed to curb the (apparent) problem of occasional smokers having to go out and buy an actual whole pack of cigarettes and power smokers who might actually have to lose a single cigarette from their pack.
And with that, the world is a (cough) better place.
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