Irish People? In Denial?


Research carried out by Safefood has shown that despite two out of three adults on the island of Ireland being overweight, only 40% of adults now classify themselves as such.

Safefood says this indicates that thousands of Irish men and women are still failing to recognise that they are overweight, and are putting their health at increased risk of Type 2 diabetes, heart disease and some cancers.

Other findings showed that concerns about diabetes have doubled in the last year and there has been a marked improvement in adults’ understanding of where to accurately measure their waist.

Thirty five per cent of respondents correctly said the locatiton to measure measure one’s waist is around the bellybutton area

Irish In Denial About Overweight (

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