Disney really wants you to see its new John Carter movie.
Having irked fans of Edgar Rice Burroughs by cutting the title down from ‘John Carter Of Mars’ to a generic eponym and then releasing a rather lacklustre first trailer, the marketing machine has now changed tack, using a full ten minutes from the start of the film as a promo, just in case you thought it was going to be, you know, too Disney.
Good move. By the look of things, it’s quite the blockbuster.
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