Paddy Power ‘Saddened’

at

httpv://www.youtube.com/watch?v=1XZ5MOB3nww

They literally had no idea this would be offensive.

None.

The TV ad, screened in February ahead of the annual racing event [Cheltenham], stated “…we’re going to make Ladies’ Day even more exciting by sending in some beautiful transgendered ladies. Spot the stallions from the mares”.

The bookmaker said it was never the intention to cause harm or offence and it was “saddened” to learn that some viewers were offended by the ad.

 

Paddy Power Advert ‘Offensive’ (Eoin Burke Kennedy, Irish Times)