Gamification has been a bit of a marketing buzzword over last year or so. Normally applied to things like forums and coupon sites.

The idea is to reward returning users with badges and achievements to drive the user interaction and repeat site visits.

It can be a bit twee and silly but it doesn’t really mean anything.

Until now.

The Israel Defence Forces Blog has decided to gamify its website during an ongoing operation where real people are dying.

Unbelievable! The IDF Has Gamified Its War Blog (Readwrite)

[via Joseph Dana, Retweeted by Graham Linehan]