phillipines

When 20th century Fox commissioned videographer Casey Neistat to create a motivational ad campaign promoting The Secret Life Of Walter Mitty, he proposed to spend the entire 25,000 budget on the victims of the recent Haiyan typhoon in the Phillipines.

This shameless feelgood viral was the result.

No doubt Fox intend you to skip the movie and instead donate the ticket price to relief efforts.

dailywhat