Animation: Avoidance


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A series of vignettes in Erica Rotberg’s excellent graduation film show how we, the emotionally detached, use a myriad of technology to absent ourselves from life, love and reality in general. She tells Short Of The Week:

From the beginning, I thought about the fact that the worlds we escape to are flat”, the filmmaker states as she moves on to discussing her visual approach. “Like in Hollywood – there’s good and there’s bad, and nothing in the middle. That’s so much easier than real life. Hollywood is a great escape. Also porn and comfortably sitting on the couch watching other people lives, or contacting people through short messages and post likes – it’s a sterilized way of being. Those thoughts about virtual, flat and fake realities brought me to make my first sketches in a flat style, and it developed from there.


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