Broadsheet Trailer Park: No Good Deed

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No Good Deed

What you may need to know

1. Home invasion thriller in which Terri (Taraji P. Henson), is threatened by Colin (Idris Elba), a charming stranger who smooth-talks his way into her house. The unexpected invitation leaves her and her family terrorised and fighting for survival.

2. Screen Gems caused a stink this week by cancelling all scheduled press screenings for No Good Deed with the excuse of not wanting to spoil a plot twist for the audience.

3. First of all, no critic in their right mind would ever intentionally spoil a plot twist.

4. Second, the audience wouldn’t have known that there was a plot twist if Screen Gems hadn’t announced it in a press release.

5. Other movies not screened in advance include Movie 43 (2013), Meet the Spartans (2008) and anything by Uwe Boll. You can draw your own conclusions.

6. If that doesn’t tell you enough, then consider that the release of No Good Deed has already been postponed four times. Originally slated for release in October 2013, it was moved to January, then April 2014 before finally limping into US theatres today. Sometimes there’s a good reason for pushing a release back, but four times?

7. Elba seems to be struggling to translate an impeccable TV résumé into a movie career.

8. Broadsheet Prognosis: The signs are not good.

Release Date: November 21

(DelBoy is away. Mark blogs about film, TV and other stuff at WhyBother.ie)

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10 thoughts on “Broadsheet Trailer Park: No Good Deed

  1. andyourpointiswhatexactly

    Idris Elba is an excellent actor, but he always comes across as a total tool in interviews.

    1. Sheila

      I’ve not seen him in many (if any) interviews and Love him in The Wire and Luther. But those Sky ads were really getting on my nerves.

  2. munkifisht

    What the flip BS. You’re really pushing this film “The Badadook”. Second time you’ve put a link for this seeming crapfest rather than the film you’re talking about.

  3. Kieran NYC

    There’s an ad on TV for a film opening today over here (I won’t name it) that mentions IN THE TRAILER that there’s a twist.

    Morons. Hanging’s too good for em!

    There should really be a scientific study done on how a trailer can harm a movie’s box office performance. We might end up with less of them that don’t give the whole movie away.

  4. ivan

    Flagging of plot twists is a bad thing. Mind you, I’m old enough to remember Dirty Rotten Scoundrels in the cinema. It got held over FOR AGES (and rightly so, it’s bloody good) and there was one of those straplines put on the adverts – patrons are requested not to reveal the surprise twist at the end.

    Rather like The Mousetrap (which ran for yonks as well) people actually kept schtum.

    Unlike my mate Donal, who took great pleasure in telling me that the kid is dead in the Sixth Sense…

    1. Parp

      “Second, the audience wouldn’t have known that there was a plot twist if Screen Gems hadn’t announced it in a press release.”

      And now thanks to you, everyone who reads this knows also. Thanks.

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