TCD logo before (top) and after (above)
Same as the old Trinity College Dublin logo.
Released today – following amusing design controversy – to the readers of The University Times.
It’s literally a badge of design compromise.
“In early April, a logotype was presented for preliminary approval to the Board, despite significant opposition from internal college groups, such as the Fellows, who had said that they “did not think [their] views were being listened to”.
Significant controversy arose from a perceived name change in the initial logotype, which dropped the “Dublin” from “Trinity College Dublin” in favour of “Trinity College, the University of Dublin”, in an effort to emphasise that Trinity was a university.
The logotype was also perceived to look toy-like and less “heraldic”, leading to widespread parody on social media. The logotype approved today retains the “Trinity College Dublin” name and includes a more heraldic logo.“
Trinity Reveals Revised Visual Identity Logotype) Edmund Heaphy, UniversityTimes)
Thanks Samuel Riggs
Well that was worth a six figure fee…
What was the sum?
It’s the only thing of any interest in this story.
About a hundred grand or so apparently: https://brianmlucey.wordpress.com/2014/03/30/rebranding-tcd/
There wasnt a six figure fee involved in this round anyhow. Inhouse…
Taxpayers money frittered away on this stupid exercise. All the while complaining about government cutbacks.
Crest looks better.
So…yeah.
Needs more lion penis.
100k fee? Sounds insane and the logo is very similar but its all down to the clowns clients feedback loop. This kind of job could take an hour… or a year, especially if theres more than one group giving their opinion. Im sure they were all happy to give their two cents until the invoices started to come in
“clowns” was meant to have a line through it :-(
strikeLooks like they scanned the old logo and ran a copy off a gammy printer.
The y in trinity looks like someone drew a tail on a v.
the university of dublin? one of several, pathetic snobbery.
nope. The University of Dublin was est 1592, with one constituent college, Trinity.
Well its better than
UCD Dublin
or in long hand
University College Dublin Dublin
The fonts are horrendous.
The mix of size, type and colour – ouch.
Why a comma in Irish (correct) and not in English?
It appears that those in charge of Trinity aren’t that educated at all really.
The traditionalists insist on Trinity College, Dublin. It’s bizarre, the College is too afraid of the Irish Language Office to ruin the grammar of the Irish version in a similar manner.
And BS might want to check out who got the first design contract. Interesting bit of nepotism going on there.
oh, do tell
…was it for thi$$$$$$
cha ching!