“Before we had four publications and the editors didn’t talk to each other,” said Fionnuala O’Leary, the Executive Editor of Independent.ie in a phone interview. “Now we are going from silo-ed, product-sliced teams to a new group dynamic. Everyone will sit next to each other and hear each other, so you can’t ignore people.”
Scrapping the old office layout which separated the different brands across two floors, the new design aims to improve collaboration and communications. Shaped like an eye, with editorial on one side and the digital developers and business team on the other, the new newsroom puts digital in the center and includes many casual meeting spaces to encourage interactions.
“We have adult conversations between the editors,” said O’Leary. “We are thinking about content, not just about the brand,.” According to the new structure, one reporter can bring in content and it will be diced up across different brands; if it’s live feed, it goes on the web; if it is analysis, it will hold for the dailies; if it is an exclusive interview, it will be reserved for the Sunday papers.”
Right so.
Good thing they all get along with each other.
[pause for flying stapler]
FIGHT!!
Under one roof: Irish group builds content hub (WANIFRA)
Via Liquid Newsroom
We’re gonna tweet our papers’ Facebooks to the max and synergise a new paradigm of online print awareness. With the social medias.
I hope they enable alerts. I waste so much time trawling for shots of [Irish Model / Socialite Solicitor] attending the opening of a wardrobe.
Bring back “Independent Woman” as the category for all the poo about nailgloss and what anal bleach Kerry Katona uses.
I’d say Kerry is more of a Toilet Duck girl.
I got light headed trying to care while reading this.
Shaped like an eye… painted in autumnal tones. Lots of brown.
A brass eye ?
http://apps.channel4.com/app/4od/
Aye!
Use your cheesebox!
A favourite of mine.
Well they had to do this, what with the steady decline in print sales and in readership as a whole.
Maybe if they tried to improve the content it might help.
Well Real, they “are thinking about content, not just about the brand”
What brand? Anyone?
Why, their brand is actually pretty special.
It’s Ireland’s premier raggy tabloid that thinks it’s a broadsheet.
https://nonamemovieblog.files.wordpress.com/2012/04/strangelove-war-room.jpg
An eye? This is the Indo group…surely an anus would have been a more appropriate motif…
Boom!
‘“We are thinking about content….’
Let us know as soon as you find something
http://2.bp.blogspot.com/-c-sg44Pn2hQ/VIZdjEN_YZI/AAAAAAAAB84/fYl1xBitERI/s1600/7b042560-85fc-0131-274a-1661ea77f52d.gif
So essentially they’re all being gathered into one room as it’s easier to tell them in one go what they’re not allowed to print, than to have to go up and down stairs.
“with editorial on one side and the digital developers and business team on the other” – And that right there is the new division to replace the previous divisions between the titles. It’s just like an advertising agency, where the marketing south-side suits forget that what they actually sell is the stuff done by the scruffy creatives.
*They all hate each other in there by the way.*
Its a bit Nathan Barley
Ah, the good old panopticon…https://www.ucl.ac.uk/Bentham-Project/who/panopticon
“going from silo-ed, product-sliced teams to a new group dynamic.”
That’s the end of hours of time-wasting on the internet to be replaced by the beady eyes of several jumped up MBAs standing on a raised platform, all competing to be the next Rupert Murdoch.
That’s too much cliché for one comment Mr T.
You’re better than that dude!
“We have adult conversations between the editors,” said O’Leary.
Comforting!