Red Setter Day

at

buster

‘sup?

Buster, Bus Eireann’s new seat belt mascot (a controversially cuddlier version of the leaping hound used on the sides of coaches).

Gavin Geraghty writes:

I’m from Strategem, an independent Irish advertising agency who work with Bus Éireann. We’ve just launched a very worthy yet engaging campaign promoting seat-belt usage among primary schoolchildren.

We’ve developed a series of quirky characters ‘Buster and the Beltups who help educate kids on the importance of wearing a seatbelt on the school bus. We all have a role to play and so we’ve been actively communicating with parents, school staff, the general public and of course the schoolchildren themselves.

Is Buster the new Judge?

YOU be the  judge decider person.

Strategem

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5 thoughts on “Red Setter Day

  1. The Old Boy

    Do school buses not mostly serve secondary schools? They’ve aimed a bit low with this one. I would have gone with a busload of rowdy teenagers hitting a kerb, rolling and smashing them about like ragdolls.

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