Dublin’s new tourism brand
A new seagull sparrow/swallow/swift heavy Dublin logo.
Part of a sell Dublin campaign.
Fáilte Ireland writes:
“With €1m earmarked for the first phase, funded by Fáilte Ireland, the four Dublin local authorities and a collection of private-sector partners, the marketing campaign will centre on a new brand for Dublin and will be pitched at potential visitors in the UK and Europe throughout the Autumn. ”
“This new brand seeks to communicate Dublin’s unique position as a vibrant capital city bursting with a variety of surprising experiences and a destination where city living thrives side by side with the natural outdoors.”
“In other words, Dublin is a city but more than just a city and, nestled alongside mountains and sea, it provides an experience not found in other cities.”
Fight!
Previously: Mean Gulls
Update:
Tourism Minister Paschal Donohoe launching the rebranding in Croke Park, Dublin this morning.
(Sam Boal/RollingNews.ie)
Meanwhile…
A breath of fresh butter #whygodwhy @broadsheet_ie pic.twitter.com/NfBfGI9EhG
— Post (@workbypost) October 16, 2015
Swallows (house martins/swifts) and not sparrows, I would have said…
With those wings, deffo Swifts
Needs more junkies, and something about awful public transport.
“Dublin’s unique position as a vibrant city”? Really? Dublin’s unique in that aspect? Marketing waffle.
Capitalising on Dublin’s, and Ireland’s, “fresh air” is a really clever approach for attracting tourists from warmer and more humid climates. My American cousins love nothing more than sitting out in our back garden on cool, overcast days, just relishing being able to sit outside without melting.
It’s seriously noticeable how much less diesel soot I snot out after a run in Dublin compared to one in London. I really do notice the air quality when I’m home.
That should be their new slogan right there; place it on billboards in the heart of The City of London:
“It’s seriously noticeable how much less diesel soot I snot out after a run in Dublin compared to one in London.” – Ahjayziz
I wholeheartedly endorse this, please use my words in whatever way you see fit.
Agree. Geography and climate serve us well. In many European cities you can’t even explore the sights on foot in high summer.
Seriously, who comes up with this guff?
That video really should have more realistic dublin experiences, junkies injecting in broad daylight, Rip off prices for everything, rubbish transport system and the fact that it’s a filthy city. And yes i do live here and i love it but I’m use to the filthy that is Dublin City tourist must be horrified.
What do you like about Dublin?
I love the people, I love the fact it’d a small city, I can walk neatly anywhere of significance I’m 60min. And I love the Dublin banter.
“Dublin is a city but more than just a city and, nestled alongside mountains and sea, it provides an experience not found in other cities.”
What does that even mean?
I can’t help but feel that the tacit implication of all this marketing wank is “yeah, we’ve got Beckett, Yeats, Joyce, a 400 year old university, tonnes of history, but you know what we’ve also got? That’s right, a really fucking cool logo bro. The dot over the ‘I’ is a swallow. Also there’s a second, non-functional swallow, cos fupp it, none of this needs to make sense.”
Nice to see the marketing executives have realized that Dublin exists outside of the canals. It really is a great place when you make the most of what is out there.
But nothing good exists outside the canals apart from the airport.
I take that back. Nothing good exists outside of the canals when heading north. Lots of good stuff on the south side
Howth, Skerries, Malahide Castle and Demise, Ardgillan, courthlough adventure centre, Dublin Zoo, Croke Park (just)
Yeah yeah but a part from all that?
Skerries is a kip. Croke Park is full of culchies. Much nicer castles about than Malahide.
Croke Park is full of culchies? Usually if Croke Park is full it’s because the Dubs are playing.
If anyone abroad asked me if they should ever consider coming to Dublin I’d say no . because it’s poo. And I’d point them towards that poo logo as proof.
It’s a nice logo but it feels appropriate for a cafe. I wish our government and various boards were more design literate.
In much the same way as people associate Italy with food and France with wine, the main selling point of Dublin is the drink and not one pub in there. Not selling the country as a good place to have a pint does nothing to fix our own alcohol problems. We should shamelessly exploit these stereotypes when trying to get people to visit the country. Look at the hugely successful discover Scotland ads. No reality, no one getting mugged by an incomprehensible junkie with a bottle of bucky in the paw, but lakes and mountains, and a stag, whiskey, glens etc. Think there may even be a haggis in there. Tourists have an idea of Ireland, give it to them
I’m not sure if you’re being serious.. People already know that Dublin is a great place to come if you want to go to the pub and have a pint. It’s basically the only thing people from abroad consistently know about Ireland. Surely this campaign is about letting people, who wouldn’t necessarily be interested in that, know that there is much more to the city than booze? I thought it was terrific to see such lovely shots of the coast and the Dublin mountains. For me one of the best things about Dublin is that you’re never really more than an hour away from the sea, the mountains and the city centre.
utter toss
“The Biggest Village in Ireland.”
Yizzer welcome.