Bitter Aftertaste

at

2016-01-13

This morning.

University College, Cork Student Centre.

Keelan Meade  writes:

Sexism with your morning coffee? The coffee shop in the UCC student centre is running a smart card discount campaign with the tag line ‘What’s your cup size?’. This is accompanied by an image of a bikini, where cups of coffee represent the bikini top/breasts (see above). I’m not sure what moron thought that was acceptable…

71 thoughts on “Bitter Aftertaste

  1. collynomial

    indeed, there should also be a picture of a naked male torso also outlined in coffee beans with a cup over his bollox.

  2. Murtles

    When you’re so shocked you decide to post a picture on a public website to ensure it reaches a wider audience and the offender can get more publicity. Studying Marketing in UCC?

  3. arghonaut

    Is BS just on a loop now?

    Tempted to go look at the loathsome Joe.ie for something less predictable and dull.

    1. Liam from Lixnaw

      you should, because you won’t believe what happened next broke the internet when this young man from Cavan played a plank on his mammy at the recent Conor McGregor fight…..

      1. arghonaut

        Haha, My “favourite” headline was Balls.ie…

        “You won’t believe what lengths Nigel Owen nearly went to before accepting his sexuality!”

        Yes, they clickbaited chemical castration and thoughts of suicide. Twats.

      2. arghonaut

        Haha, My “favourite” headline was Balls.ie…

        “You won’t believe what lengths Nigel Owen nearly went to before accepting his sexuality!”

        Yes, they clickbaited chemical castration and thoughts of suicide. Prinks.

  4. KirkenBrenner

    “Sexism with your morning coffee?”

    No thanks. I prefer a huge helping of outrage with mine.

  5. collynomial

    If we’re can’t lambaste a coffee shop for being too expensive, we’ll pillory it for being sexist.
    Goldilocks wept.

  6. ahjayzis

    I’m not sure this is sexist? It’s a cheeky pun – cup size, jagerrit?

    It could work with a male cup, but in fairness they’re not used that much in Ireland outside of like fetish clubs, and it’d be harder to make a paper cup viewed in plan resemble a sweaty jockstrap.

    Referring in any way to the female body isn’t sexist in and of itself – they’re not even showing a pair of boobs.

    1. Confused.

      Ahjaysis can you not see why this has caused poor Keelan such outrage? They have used a coffee cup to represent the top part of a bikini. I ASK YOU.

      WHAT NEXT?

      1. ahjayzis

        Oh well obviously yes, it’s a perpetuation of lad-culture and patriarchy and nothing short of a full boycott will end this shariah-like propagandising. Hitler. You wouldn’t get this in Saudi.

        1. MoyestWithExcitement

          “it’s a perpetuation of lad-culture and patriarchy”

          Well, I mean, it is. But. Maybe a coffee ad in a local university isn’t worth getting angry enough to contact ‘the meeja’ about.

          1. MoyestWithExcitement

            I think it’s more about selling something using female sexuality. Naturally, nobody posting here really cares about that sign but it *does* hit pressure points and the complainant *is* (probably) a student in her early 20s so I don’t know why everyone is getting so annoyed by this post.

          2. ahjayzis

            It sells coffee on a cheeky pun on an item of ladies undergarments – not their sexuality.
            There’s no gratuitous boobage in the poster either, I’m sure Keelan could walk a few metres to the SU shop and see a whole row of pictures of those.

            Come on, what’s your cup size, it’s pretty bloody mild.

            Jumping up and down about basically any reference to the female body devalues times when advertisers actually do step over the line.

          3. MoyestWithExcitement

            The ad features a female figure in a bikini and then uses the term ‘hot stuff’. It’s definitely linking it to sexuality. I agree that it’s mild but we’re talking about a student who made the complaint. People in their early 20s tend to overreact about perceived social injustices. She does have a point though.

          4. ahjayzis

            It features two cups of coffee viewed in plan, and some loose coffee beans made to represent a female figure – not a female figure. And again, this isn’t Saudi Arabia.

            I mean what damage is it doing? What evil message is it sending out? It’s just a bad pun for jaysusses sake!

            I’m all for them using coffee cups and like a baguette to represent sommat filthy (#heya) but that wouldn’t work as well with their pun.

            Keelan is most definitely just on the hunt for something to feel hysterical about.

          5. MoyestWithExcitement

            “It features two cups of coffee viewed in plan, and some loose coffee beans made to represent a female figure – not a female figure”

            Tomayto/tomato. You think of a woman’s body when you see it. Again, it also says ‘Hot Stuff’ right beside it.

            “I mean what damage is it doing?”

            Directly? Nothing. However, you said it yourself earlier; It perpetuates the patriarchy and lad culture. Sure, it’s only a sign in a coffee shop. The world isn’t going to end because of it, but you could say the same thing about someone who comes onto Broadsheet.ie and posts something racist. It’s just a paragraph on the comment section a relatively small website. What damage would it be doing?

          6. ahjayzis

            I wrote that tongue in cheek!

            It’s talking TO women, women drink coffee too. What’s your CUP size, women? See?
            It takes a real mental contortion to melt that into being “What size cups do you like on your burd” stuff.

            “You think of a woman’s body when you see it.”

            Is that banned now?

          7. MoyestWithExcitement

            “I’m all for them using coffee cups and like a baguette to represent sommat filthy (#heya) but that wouldn’t work as well with their pun.”

            Men have never been subservient to women. That’s why that one doesn’t work. It’s like racism in the states. A white man calling a black man a n****r is, usually, about telling that black man that he is inferior to white people. A black man calling a white man a cracker is not doing that. Very different dynamic.

          8. MoyestWithExcitement

            “I wrote that tongue in cheek!”

            I know, but that really is the issue.

            “It’s talking TO women, women drink coffee too. What’s your CUP size, women? See?”

            So why do you think they talked about Hot Stuff if it has nothing to do with female sexuality?

            “Is that banned now?”

            Did I even imply that it was?

          9. Weldoninhio

            I’d imagine it says “Hot Stuff” because, well, coffee is generally hot!! It even refers to getting 10% more of it when you use your smart card. Keelan needs to man up, grow a pair and stop being such a little girl about this.

    2. Rodolfo

      The poster is just one of (at least) three. The others include a drawing of a woman asking “does my bun look big in this” and a drawing of a woman’s outline with cleavage and the banner “cheap looking”. Yes, all puns but all sexist. That this is put up in a university and some people in that university think it’s okay is really shameful.

    1. ReproBertie

      Presumably the coffee shops provide one of the 3 or 4 part time jobs that each student needs to fund their education.

  7. Confused.

    What’s Keelan’s view on mansize tissues? I for one am offended on behalf of the male population.

    1. scottser

      tomatoes, feta, cucumber and olives definitely
      just tomatoes and a cheese, then mozzarella please.

      1. Caroline

        On its own it’s not a big deal. It’s not on its own though, really. It would be nice if advertisers were just as likely to whip the outerwear off someone other than a woman, and make some 70s-tastic puns about something other than wimmin’s bits. When hawking something to both sexes, like coffee. It’s just that they don’t really so much very ever do that. Anyway Keelan’s whinge is annoying all the right people so I say she should take the rest of the day off.

        1. ahjayzis

          “It would be nice if advertisers were just as likely to whip the outerwear off someone other than a woman”

          On that our thoughts are one. Straight guys and lezzers live in a society RIDDLED with free-of-charge wank-bank material, girls and gays get the short straw. If I had a business I have the walls plastered in nekkid fellas.

        2. Weldoninhio

          Google “Freddie Ljundberg Calvin Klein”, check out a diet coke ad, flick through any womens magazine.

        3. Caroline

          You missed an important bit of my post, but thanks for being The Guy Who Mentions Diet Coke. It wasn’t the same without you.

  8. Clampers Outside!

    In fairness, at least they didn’t use the Barbie specs on it. And if that is meant to be a woman’s torso, her boobs would be below her chest area and sitting on her belly.

  9. Petesbog

    It’s a bit crass alrite. That said my local garage is selling pics of a bunch of half naked girls on a bog . Up the turf.

  10. is in the air

    Is Keelan another middle class lefty whitest Irish type who wants to look good on Facebook or Twitter?
    And thanks for standing up to sexism so openly you plonker. I’m so impressed and I’ll get you a medal soon.

  11. rotide

    Pleasantly surprised that the pitchforks have been left in the haystacks and white steeds haven’t been saddled up for this one. Maybe there’s hope.

  12. pedeyw

    There’s a difference between OUTRAGE and thinking something’s a bit sexist. The angriest comments here seem to be from people who are so annoyed that someone might be a bit bothered by a promotional campaign that’s a wee bit sexist.

    1. MoyestWithExcitement

      Exactly. I’m always tickled by people getting outraged over someone being outraged.

      1. Lorcan Nagle

        Also, clicking on an article to comment about it being nothing more than clickbait, increasing the number of hits on the article by 2 in the process.

    2. Dόn Pídgéόní

      People find it hard to tell the difference when it’s anything to do with gender, race, religion. It’s a automatic outrage to perceived outrage.

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