Bono speaking at the World Economic Forum in Davos this afternoon
Kevin Baron tweetz:
“It’s not just the money. It’s not just cold cash. It’s political heat.” – Bono marks 10th ann of @RED #WEF16 #Davos
The charity, officially called Product Red, is a brand that gets licensed to global companies, from Starbucks to Apple. A part of the profits generated by the sale of the products with the brand is donated to a fund that fights diseases such as AIDS and malaria.
It all goes around, in fairness.
Previously: Far From The Tree