Because Google drinks everyone‘s milkshake.
…The IAB’s report confirmed the continued dominance of Google in the digital advertising market, with only Facebook coming anywhere close.
Paid search revenues of €176 million in 2015 can be read as a proxy for Google’s share of the market, says Wolfgang Digital chief executive Alan Coleman.
This implies that the tech giant is earning 52 cents in every €1 spent on digital advertising in Ireland.
There you go now.
Pic: Irish Times
At the #PRPACon16
Thanks Graeme Kelly