Sexism is in the eye of the beholder. The subtly of this obviously went over Daniel’s head. The girl got the gift. Not the man.
Col
Yeah and she hates it.
Because all women hate tools and all men are eejits when it comes to buying gifts for women.
JuniperBerry
The ad is showing him giving her a gift that is actually for himself – there’s nothing sexist in it – selfish, quite possibly but not sexist
Nigel
It’s sexist in such a deeply ingrained and casual way it doesn’t even register and everyone gets bent out of shape when it’s pointed out.
JuniperBerry
If he was giving her a vacuum cleaner you might have a point
Nigel
That’s just a variation on the same theme.
Giggidygoo
Not if it was a Dyson though.
Andyourpointiswhatexactly?
I love hoovering. For someone who hates housework in general, it’s a weird one. I really love my Dyson.
Andrew
There are none so blind eh Nigel? People just ain’t woke enough. It’s an outrage.
Nigel
Clearly they ain’t.
Conski
Daniel didnt get the memo about crap presents, crass marketing or humour. Cheer up Danny boy
Andyourpointiswhatexactly?
Right, that’s it. I can take no more. I’m going to join the Maldron Group and bring it down from the inside by getting to the top and then being massively incompetent.
edalicious
“To beat the men I need to be LIKE the men…”?
edalicious
Actually, where do we stand on self-deprecating sexism?
Andyourpointiswhatexactly?
We hate it.
Brother Barnabas
and we’re the worst at it
Worlds Biggest Ranter
What! Like what! Will you EVER cop on.
Spud
Some people are trying to be outraged at anything.
I heard an ad on the radio for a hotel offering to buy your wife or girlfriend a spa package, and that the man could enjoy a game of golf.
Is this sexist?
Should I be outraged?
Andyourpointiswhatexactly?
Clearly the answer is yes, Spud.
Starina
golf is for landlords.
Clampers Outside!
Woooóooosh !
Eoin
Fair point Daniel!
Our neighbours post-Brexit are set to ban ads which endorse harmful gender stereotypes from next June. And it is harmful to suggest women aren’t capable of using or appreciating the contents of a toolcase. I think Maldron’s ad would fall foul of the UK rules.
Pre-21st Century there was a form of expression known as humor…. historically people would cry out, but without tears it was more of joyful outburst. People could be seen and heard all around us “crying out”.
Often the medical profession would express a united front explaining that these outburst actually had a positive affect on peoples health and well-being.
In addition, and continuing in pre 21st century there was also a routine whereby if an individual did not like something or found themselves feeling a negative reaction, (say the Dealz Hunk advertisement), people were willing and able to avert the impact of such scenario by simply ensuring such offending article, media be it print or audio visual, was not in their eye-line or earshot and moved on with their day.
Oh for the old days…… please bring them back, please!!!!
Dr_Chimp
How do you show if a stereotype is harmful? Stereotypes don’t get created at random out of thin air. Go down to your local building site and count how many women you see using any type of tool that isn’t a pen and a clipboard…you’ll then understand this ad
AssPants
Dr Chimp…… this is 21st century we are in, I am nearly 100% sure of it…..
Again, if you don’t like something then don’t indulge in same. Let those who enjoy something, enjoy it, just because you don’t like something should not mean that nobody is allowed to like.
PS. stay away from building sites!
Dr_Chimp
AssPants I also long for simpler and more rational times. Comedy and humour is a thing of the past.
I’m most in favour of allowing people to do (or not do) whatever it is they like and if someone else doesn’t like it well tough cookie. However, it shouldn’t surprise anyone that if you leave people alone then power tools and similar will be sold to men and make up products sold to women. Which of course is now a “harmful gender stereotype”.
Harmful to whom exactly?!! All the men buying tools and all the women buying make-up?
Nigel
It’s almost as if these stereotypes can end up being self-reinforcing, like a set of power tools used to keep social roles fixed in place.
Dr_Chimp
Perhaps but there’s no big conspiracy to keep us fixed in these gender roles. That ad simply reflects who does most of the DIY. What change, if any, would you make to the ad to make it “better”?
Nigel
A flamethrower.
david
I have been asked to stop changing my username to comment but I am being very rude and persistent.
scottser
as an aside, can i just remind everyone that the trend for wishing folks seasonal greetings on broadsheet for the past few years is ‘merry solstice and a happy new orbit’. i for one would very much like this to continue this ‘clampers-approved’, gender neutral greeting.
ZeligIsJaded
She wanted Hilti. She got Powerfix.
I’d be pee’d off too
Neilo
Schoolboy error there, Zelig…Hilti really only do power tools and – even at that – are no match for Bosch. For wrenches, Snap On’s your man! Good spot on PowerFix by the way. :)
Brother Barnabas
knew you were a man’s man beneath it all, neilo
ZeligIsJaded
I should never have convinced myself I could pull it off
Neilo
@BB: well, I do usually play the construction worker in any given Village People lineup. Nothing more ManParish, er, mannish than that, eh?
Starina
haha! I’d love a tool set like the one above but I’d also be pretty irked if it was cheap quality. The embarrassment of it if my dad ever saw me using cheap tools.
Lobster
I don’t normally recommend Halfords, but they have a pretty good toolset, not bad value, and covers most of what you’d need for general work? Just if you’re looking like!
dhaughton99
Its just stale work from a lazy marketing dept.
Ads
Also faintly creepy
Mickey Minaj
I hope in future the Maldron learn from their disgusting misogyny, in the future I hope they have only woke ads where two free bleeders give each other hats they have knitted for each other
Pip
An ad on Lyric FM, I think, starts with “Size IS important.”
Goes on to talk about piano concertos or summat.
JuniperBerry
If he was giving her a vacuum cleaner you might have a point
Janet, I ate my avatar
last gift from himself was a lovely set of chisels
Dub Spot
French, I hope.
Eoin
Was he reciprocating because you’d given him some good quality timber?
Or how to use the ironics font face.
Sexism is in the eye of the beholder. The subtly of this obviously went over Daniel’s head. The girl got the gift. Not the man.
Yeah and she hates it.
Because all women hate tools and all men are eejits when it comes to buying gifts for women.
The ad is showing him giving her a gift that is actually for himself – there’s nothing sexist in it – selfish, quite possibly but not sexist
It’s sexist in such a deeply ingrained and casual way it doesn’t even register and everyone gets bent out of shape when it’s pointed out.
If he was giving her a vacuum cleaner you might have a point
That’s just a variation on the same theme.
Not if it was a Dyson though.
I love hoovering. For someone who hates housework in general, it’s a weird one. I really love my Dyson.
There are none so blind eh Nigel? People just ain’t woke enough. It’s an outrage.
Clearly they ain’t.
Daniel didnt get the memo about crap presents, crass marketing or humour. Cheer up Danny boy
Right, that’s it. I can take no more. I’m going to join the Maldron Group and bring it down from the inside by getting to the top and then being massively incompetent.
“To beat the men I need to be LIKE the men…”?
Actually, where do we stand on self-deprecating sexism?
We hate it.
and we’re the worst at it
What! Like what! Will you EVER cop on.
Some people are trying to be outraged at anything.
I heard an ad on the radio for a hotel offering to buy your wife or girlfriend a spa package, and that the man could enjoy a game of golf.
Is this sexist?
Should I be outraged?
Clearly the answer is yes, Spud.
golf is for landlords.
Woooóooosh !
Fair point Daniel!
Our neighbours post-Brexit are set to ban ads which endorse harmful gender stereotypes from next June. And it is harmful to suggest women aren’t capable of using or appreciating the contents of a toolcase. I think Maldron’s ad would fall foul of the UK rules.
https://www.independent.co.uk/life-style/sexist-ads-gender-stereotypes-advertising-standards-authority-a8682956.html
Pre-21st Century there was a form of expression known as humor…. historically people would cry out, but without tears it was more of joyful outburst. People could be seen and heard all around us “crying out”.
Often the medical profession would express a united front explaining that these outburst actually had a positive affect on peoples health and well-being.
In addition, and continuing in pre 21st century there was also a routine whereby if an individual did not like something or found themselves feeling a negative reaction, (say the Dealz Hunk advertisement), people were willing and able to avert the impact of such scenario by simply ensuring such offending article, media be it print or audio visual, was not in their eye-line or earshot and moved on with their day.
Oh for the old days…… please bring them back, please!!!!
How do you show if a stereotype is harmful? Stereotypes don’t get created at random out of thin air. Go down to your local building site and count how many women you see using any type of tool that isn’t a pen and a clipboard…you’ll then understand this ad
Dr Chimp…… this is 21st century we are in, I am nearly 100% sure of it…..
Again, if you don’t like something then don’t indulge in same. Let those who enjoy something, enjoy it, just because you don’t like something should not mean that nobody is allowed to like.
PS. stay away from building sites!
AssPants I also long for simpler and more rational times. Comedy and humour is a thing of the past.
I’m most in favour of allowing people to do (or not do) whatever it is they like and if someone else doesn’t like it well tough cookie. However, it shouldn’t surprise anyone that if you leave people alone then power tools and similar will be sold to men and make up products sold to women. Which of course is now a “harmful gender stereotype”.
Harmful to whom exactly?!! All the men buying tools and all the women buying make-up?
It’s almost as if these stereotypes can end up being self-reinforcing, like a set of power tools used to keep social roles fixed in place.
Perhaps but there’s no big conspiracy to keep us fixed in these gender roles. That ad simply reflects who does most of the DIY. What change, if any, would you make to the ad to make it “better”?
A flamethrower.
I have been asked to stop changing my username to comment but I am being very rude and persistent.
as an aside, can i just remind everyone that the trend for wishing folks seasonal greetings on broadsheet for the past few years is ‘merry solstice and a happy new orbit’. i for one would very much like this to continue this ‘clampers-approved’, gender neutral greeting.
She wanted Hilti. She got Powerfix.
I’d be pee’d off too
Schoolboy error there, Zelig…Hilti really only do power tools and – even at that – are no match for Bosch. For wrenches, Snap On’s your man! Good spot on PowerFix by the way. :)
knew you were a man’s man beneath it all, neilo
I should never have convinced myself I could pull it off
@BB: well, I do usually play the construction worker in any given Village People lineup. Nothing more ManParish, er, mannish than that, eh?
haha! I’d love a tool set like the one above but I’d also be pretty irked if it was cheap quality. The embarrassment of it if my dad ever saw me using cheap tools.
I don’t normally recommend Halfords, but they have a pretty good toolset, not bad value, and covers most of what you’d need for general work? Just if you’re looking like!
Its just stale work from a lazy marketing dept.
Also faintly creepy
I hope in future the Maldron learn from their disgusting misogyny, in the future I hope they have only woke ads where two free bleeders give each other hats they have knitted for each other
An ad on Lyric FM, I think, starts with “Size IS important.”
Goes on to talk about piano concertos or summat.
If he was giving her a vacuum cleaner you might have a point
last gift from himself was a lovely set of chisels
French, I hope.
Was he reciprocating because you’d given him some good quality timber?
ba dum tush :)