Turning Lemons Into Lemonade

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A clever campaign (referencing a 1960s ad for the Beetle) for the upcoming Volkswagen ID Buzz – a concept electric redux of the classic VW (Type 2) Microbus slated for production in 2022.

A mea culpa, of sorts, for that pesky 2015 diesel emissions scandal.

Weaselly? Charming? You be the judge.

kottke

3 thoughts on “Turning Lemons Into Lemonade

  1. blahblahblah

    Bit of a sleazy look on his face.
    With a bit of grubbing up it wouldn’t look out of place on the set of a dystopian sci-fi though

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