Niall McGarry, founder of Joe.ie and Her.ie

This morning.

Further to news that Niall McGarry, the founder of the publishing group behind Joe.ie and Her.ie is stepping away from his executive role in the Irish business. Maximum Media following a click farm controversy….

The move comes after recent controversy relating to what the company described as an “audience delivery incident” two years ago.

Media reports said that listenership figures on some sponsored content were inflated by the use of a ‘click farm’.

A ‘click farm’ is where a large group of people are hired to click on paid advertising links to boost the figures.

In a statement, Maximum Media said: “Continued appraisal of Maximum Media’s operating structures have shown that there is a requirement for greater controls.”

McGarry steps away from Maximum Media Irish role (RTÉ)

Meanwhile...

Mr McGarry’s decision to step away comes after media agency, Core, pulled its campaigns with the publishing group over concerns that traffic numbers for a 2017 podcast were artificially boosted by a so-called “click farm

Niall McGarry said:

“What has happened recently has given me the reason to do it [focus on the UK business],” he said. “I need to allow the Irish business to get on with it [without him].”

Niall McGarry steps away from Maximum Media business in Ireland (Irish Times)

Previously: Any Other Business

Thanks John Gallen

9 thoughts on “Woe

  1. The Old Boy

    One man’s “audience delivery incident” is another man’s gain by deception contrary to section 6 of the Criminal Justice (Theft and Fraud Offences) Act 2001.

    Reply
  2. Pat

    Wonder will he preside over the same click farm fraud in the UK or has he learned his lesson getting caught rapid over here?

    Reply
  3. Matt McG

    This is just proof of what everyone who had any sort of dealings online already knew (probably including this very site)

    I love when people are found out publicly

    Reply

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