Niall McGarry, founder of Joe.ie and Her.ie
Further to news that Niall McGarry, the founder of the publishing group behind Joe.ie and Her.ie is stepping away from his executive role in the Irish business. Maximum Media following a click farm controversy….
The move comes after recent controversy relating to what the company described as an “audience delivery incident” two years ago.
Media reports said that listenership figures on some sponsored content were inflated by the use of a ‘click farm’.
A ‘click farm’ is where a large group of people are hired to click on paid advertising links to boost the figures.
In a statement, Maximum Media said: “Continued appraisal of Maximum Media’s operating structures have shown that there is a requirement for greater controls.”
Mr McGarry’s decision to step away comes after media agency, Core, pulled its campaigns with the publishing group over concerns that traffic numbers for a 2017 podcast were artificially boosted by a so-called “click farm
Niall McGarry said:
“What has happened recently has given me the reason to do it [focus on the UK business],” he said. “I need to allow the Irish business to get on with it [without him].”
Previously: Any Other Business
Thanks John Gallen