Kazakhstan has adopted Borat’s catchphrase – “Very nice!” – for a new tourism campaign
Some people have thought of a plan
To lure tourists to Kazakhstan
With Borat’s catchphrase
But the problem these days
Is the Covid-based world travel ban
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Brave piece of advertising but I’m not sure what part of the tourist market it’s aimed at. Incidentally, I loved the original movie but watched Borat 2 over the weekend. Dreadful stuff.
i prefer the tourism ad from flight of the conchords; ‘new zealand – why not?’
Self-deprecation is a hot trend in place branding and tourism promotion
https://visitnebraska.com/press-releases/nebraska-tourism-launches-springsummer-campaign-nebraska-honestly-its-not-everyone