Years ago when we started, we used to try to sell ads, but so many advertisers wanted not only a display ad, but also “some editorial”, meaning an article about how great their company was. And we weren’t ever willing to do that, so we had trouble selling ads.
— Dublin Inquirer (@DublinInquirer) April 7, 2021
Basically, we’re always skint, and just got a query from a potential advertiser, and told them no thanks we don’t sell ads, which is a bit tough, and so we’re telling ourselves (out loud, on Twitter) the reasons we don’t sell ads anymore, to make ourselves feel better.
— Dublin Inquirer (@DublinInquirer) April 7, 2021
Dunno. Are we stupid for not selling ads, and depending on subscriptions alone for our income?
— Dublin Inquirer (@DublinInquirer) April 7, 2021
Anyone?
Journalists that write ‘dunno’ even if it’s only Twitter is a big no from me.
I’d say they’re devastated.
Probably Susan, probably. Thanks for your contribution, keep up the good work.
You know, smug condescension isn’t quite as cute as you seem to think it is. Walloper.
It’s decent quality journalism with a good mix of content. There pieces on social issues and culture are good too. They also do a very good job on scrutinising the actions of the local authority, which is always to be welcomed. However, commercial advertising/advertorials would likely compromise its independence and integrity. There’s plenty of PR-driven fluff finding a home already elsewhere.
There’s no easy answer though. Ireland’s such an extremely small market to survive through a subscription-driven business model.
It’s the only Irish media publication to which I subscribe. I’m happy to pay for it and think it’s good value.
+1
Prefer Irish Inquiry. Proper journos.