It isn’t hard to see.
Trademark lawyer Brian Conroy writes:
Yesterday a trademark application was filed for EU wide protection for “John Lennon”. I immediately thought ‘unless whoever has applied for that is actually called John Lennon, I don’t fancy their chances of getting the trademarks across the line’,
Particularly because Yoko Ono was previously involved (to some extent anyway) in a trademark spat with a US Singer called Lennon Murphy – You can read more about that HERE… But happily it turns out the application was made by Yoko…