Better Late Late Than Never



A brilliant new road safety initiative from Preventable in Canada.

Before drivers approach the image, they pass a “School Zone” sign, crosswalk, an extended curb and a sign by Preventable that reads, “You’re probably not expecting kids to run out on the road.” The figure begins to take shape from about 50 feet away and appears in 3D for another 40 feet until the driver is about 10 feet away, when the image recedes into a “blob” on the street.

Get on it, Gaybo.



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