Youth: Wasted On The Young?

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We All Want to Be Young – a short film based on a series of studies developed over the past 5 years by BOX1824 – a Brazilian research company specialising in behavioral sciences and consumer trends.

It will make you feel old. Unless you’re young. In which case, it will make you feel pressurised and self-conscious.

Hey, cheer up kids, that’s so much better than feeling old.

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