Look upon their works, ye bloggers, and despair.
boingboing.net remains among the most popular 10 or 20 blogs around. According to Quantcast data, it gets about 2.5 million unique visitors a month, racking up 9.8 million page views, a traffic increase of around 20% over 2009. It attracts blue-chip advertisers such as American Express and Verizon. It makes a nice living for its founders and a handful of contract employees.
And what really makes it interesting is that it does this with a mix of material that remains as eclectic, strange, and sometimes nonsensical as the obscure personal blog it started out as.