Come here.
Ten days before the opening of the London Olympics, Tourism Ireland has launched the second phase of its ‘Escape the Madness’ campaign in Britain.
The €500,000 advertising campaign presents Ireland as a hassle-free holiday option to harassed Londoners during the games.
The campaign began last month with ads on the London Underground. This is stage two: a Youtube viral voiced (and briefly appeared in) by Chris O’Dowd.
That’ll get them over.
Ireland Promoted As Olympics ‘Escape’ (Meadhbh McHugh, Irish Times)
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