“Presenting the issue as a genuine problem, not as a suggested Troika tax, would have had a far greater chance of success…. Not spending time in the middle of Political chaos…..”
An ad placed by Ogilvy Mather advertising (Dublin) in this month’s Marketing magazine.
John Gallen writes:
Finally someone in the ad industry is having a go at Irish Water’s disastrous and arrogant communications strategy….
FIGHT!
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That text is puke.
It looks puke. It reads puke. The grammar and syntax is likewise vomitus.
New rule: no more Mad Men binge-watching in the New Year.
Appalling style…very disjointed
I would say I.W. are actually doing quite well from a financial standpoint, given the amount of investment for a product that isnt wanted and has been resisted significantly by its customer. They also announced they’ll be giving out bonuses to their staff.
Clever + Corrupt x Connected = €€€€€€€
Hey, could you direct me to the IW announcement which states that IW have decided to pay bonuses. Thanks!!
no proble, but in future theres this site called “Google” thats great for searching stuff in the interweb…
http://www.independent.ie/irish-news/news/irish-water-to-pay-9000-bonus-to-staff-in-need-of-improvement-30676922.html
Think you may have a timeline issue.
http://www.rte.ie/news/player/2014/1118/20683942-irish-water-says-no-bonuses-will-be-paid-to-staff-for-201314/
Honest mistake I’m guessing
No, Im just stirring poo to be honest
Doubt that, you were too eager and full of conviction with your sarky response.
That was too easy…knowing you were wrong and letting you hyperlink away….Lolz. Have a google search for ‘getting owned’.
it says Googles not working….
I can confirm that Irish Water definitely don’t pay bonuses m8. They make incentive payments.
Oh thank Christ, at last the ad industry have spoken out on this.
FINALLY!
That’s pretty smug and an unfair version of events.
The government started out with the idea of taxing/financing a “precious resource”.
They thought they were going to coin it in. And “tested the water” by leaking their fantasy price for this tax.
As this went down badly, they have progressively reduced the price.
What these ***** are saying is if the government had been more manipulative and dishonest, they would have had it in the bag. Thanks for that advice David Ogilvy – I’ll be keeping my eyes open for you.
We’re not consumers. The Government should not be selling us product. They are here to serve us.
Also, that reads just like Ogilvy’s ads from the 70s.
The ‘Ad industry’ is full of self obsessed psychopaths who are excellent at mimicking and faking empathy.
I’m sure he’d be a bit more sexist about it. “It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.”
Boy is that copy heavy
…in my day that was called a pitch…
that’s some awful typography right there, the text is in tatters
Very easy now to point out what a complete hames the government made of the message.
“Marketing” is a form of proaganda, where you end up
believing your own lies, and then con everyone else to believe
them too:
“The consumer isn’t a moron…” but here’s how you should have sold your bullshit to them to make them believe it