Probably The Worst Change Of Slogan In The World

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Carlsberg is ditching its signature ‘Probably’ claim in a major revamp of the brand’s advertising.

Global marketing will now carry the strapline ‘That calls for a Carlsberg’, positioning the beer as a reward for drinkers who “step up and do the right thing”.

Advertising for the Danish beer has looked to position Carlsberg as ‘Probably the best lager in the world’ since the 1970s, with countless adverts offering variations on the ‘Probably the best…’ theme.

Carlsberg Ditches ‘Probably’ Claim In Global Revamp (The Grocer)