Eircom boss: “I want them to look like superheroes. Frightened superheroes.

Eircom creative: “Is superheroes one word?”

Eircom boss: “Never mind that. And I want a Ready Brek glow around their bodies.”

Eircom creative: “Ready Brek. Gotcha.”

Eircom boss: “But make it look like it’s one of those kids’ buzzer games where you can’t touch the sides.”

Eircom creative: “Operation?”

Eircom boss: “Good idea. We’ll call this Operation Body Glow.”

Eircom creative: “No ‘Operation’ is the name of the board game with the buzzer.”

Eircom boss: “This is no time for games.”

[To be continued]

Eircom And GAA Announce Official Partnership (Eircom)