Eircom boss: “I want them to look like superheroes. Frightened superheroes.
Eircom creative: “Is superheroes one word?”
Eircom boss: “Never mind that. And I want a Ready Brek glow around their bodies.”
Eircom creative: “Ready Brek. Gotcha.”
Eircom boss: “But make it look like it’s one of those kids’ buzzer games where you can’t touch the sides.”
Eircom creative: “Operation?”
Eircom boss: “Good idea. We’ll call this Operation Body Glow.”
Eircom creative: “No ‘Operation’ is the name of the board game with the buzzer.”
Eircom boss: “This is no time for games.”
[To be continued]
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