May have been exceptional.

Was it exceptional or wasn’t it?  The extent to which we partied?

Exceptional compared to what or whom exactly?

Courtney Love? Ollie Reed? The Leinster rugby team?

But it may not have been exceptional.

So the extent could just as easily have been unexceptional.

Sod it. Let’s splash it all over the front page in an unprecedented manner and put ‘exceptional’ in red.

And don’t forget to give Tesco and Aviva a plug in the strap above.