In an attempt to increase awareness of the problem of overweight people in society and to try to get people to address it Safefood has launched an advertising campaign encouraging individuals to measure their waistlines and “stop the spread”. Having a waist size greater than 32 inches for a woman or 37 inches for a man is a clear indication they are carrying excess weight.
Pharmacies will hand out 250,000 free measuring tapes from next week to assist the campaign. The waist measurement must be taken at the level of the bellybutton.
And the best of luck with all that.