Ireland Scoops Most Complained About Ad Award

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httpv://www.youtube.com/watch?v=sNQ3CPnri1g

The Paddy Power commercial featuring the blind footballer kicking a cat notched up 1,313 complaints, enough to rank it third on the UK’s all-time list of most complained about ads, but the Advertising Standards Authority did not ban or censure the campaign.

The ASA said the ad, which was accused of being offensive to blind people and encouraging animal cruelty, was “surreal and light-hearted”.

Paddy Power Ad Gains Most Complaints In 2010 (Guardian)

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